ADASIA VIETNAM 2013 – CONGRESS PROGRAM
ADASIA VIETNAM 2013 – CONGRESS PROGRAM
AdAsia Vietnam 2013 – CONGRESS PROGRAM
AdAsia Vietnam 2013 – CONGRESS PROGRAM
Theme: Re-engineer Advertising
Updated: July 16th, 2013
START
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END
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PROGRAM
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SPEAKER
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DAY ONE: November 11th, 2013
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9:00
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17:00
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Delegate Registration
AFAA International Council Meeting
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19:00
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21:00
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Welcome Party
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DAY TWO: November 12th, 2013
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9:00
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10:15
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Opening Ceremony
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10:15
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10:45
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Coffee break
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10:45
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11:15
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Opening Remark: Analysis of Advertising in Vietnam's economy, opportunities and challenges
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Hoang Tuan Anh
Vietnam Minister of Culture, Sports and Tourism
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11:15
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12:00
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The New Agency Business Model
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Howard Draft
Draftfcb - Executive Chairman
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12:00
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14:00
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Luncheon
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14:00
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14:45
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New expectations from clients
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JV Raman
Unilever Vietnam - Chairman
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14:45
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15:30
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How to be a David in an era of Multinational Goliaths
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Rahul Sharma
Co-founder and Managing Director of Micromax
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15:30
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16:00
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Coffee Break
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16:00
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16:45
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The one-to-one future of Business relationships
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Don Peppers*
Author, keynote speaker, Founding partner of Peppers & Rogers Group
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16:45
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17:30
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Reinventing Advertising – The Dentsu Way
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Dick van Motman
Chairman&CEO, Dentsu Network/Asia
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17:30
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Close of Day 2
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19:00
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DENTSU NIGHT
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START
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END
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PROGRAM
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SPEAKER
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|---|---|---|---|
DAY THREE: November 13th, 2013
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9:00
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10:00
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Brand Preference v/s Relevance in Today’s World
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David Allen Aaker*
Famous author of best-selling book “Brand Relevance: Making Competitors Irrelevant”
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10:00
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10:45
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Branding secrets in the digital/new era
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Tom Doctoroff
JWT - APAC CEO
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10:45
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11:15
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Coffee Break
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11:15
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12:00
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Future of Creativity
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Micheal Barden
Microsoft - Lead Premier Solutions Specialist
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12:00
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14:00
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HAKUHODO LUNCH
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14:00
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14:35
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New Way of Understanding Consumers
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Nigel Hollis
Millward Brown - Executive Vice President, Chief Global Analyst
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14:35
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15:10
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New Way of Understanding Consumers
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David Calhoun
Nielsen Global - CEO
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15:10
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15:30
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Panel discussion
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Moderator: Raymond So
AFAA Vice Chairman
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15:30
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15:50
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Coffee Break
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15:50
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16:25
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AFAA Asia Advertising Trend Report
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Edward Pank
Warc Asia - Managing Director
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16:25
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17:00
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Digital Advertising and Urban Design
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Kim, Do-nyun
Sung Kyun Kwan University
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17:00
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17:15
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2015 AdAsia Taipei Presentation
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17:15
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17:30
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2017 AdAsia bidding
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17:30
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Close of Day 3
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19:00
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TAIPEI NIGHT
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START
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END
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PROGRAM
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SPEAKER
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|---|---|---|---|
DAY FOUR: November 14th, 2013
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9:00
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9:40
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Mobile Advertising
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Jean Lin
Isobar Global Chief Strategy Officer - Isobar APAC CEO
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9:40
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10:20
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Mobile Marketing
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Takayuki Hoshuyama
D2 Communications – CEO
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10:20
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10:45
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Panel Discussion
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Moderator: Raymond So
AFAA Vice Chairman
|
10:45
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11:15
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Coffee Break
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11:15
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12:00
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New Branding Strategy in a mobile world
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Guy Murphy
JWT Corporate Headquarters - Worldwide Planning Director
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12:00
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14:00
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Luncheon
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14:00
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14:45
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New Communication Platforms
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Gokul Rajaram
Facebook - Ads Product Director
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14:45
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15:15
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Over-the-top (OTT) phone services – roles & trends in advertising
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Le Hong Minh
VNG Corporation – Chairman, CEO
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15:15
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15:45
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Re-engineer creativity
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Do Cao Nguyen a.k.a Hien
Clipper Indochine - Executive Creative Director
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15:45
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16:00
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Coffee break
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16:00
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17:00
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NEW WAVE MARKETING : Reframing the Communication
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Hermawan Kartajaya*
President of World Marketing Association
Co-author of 5 books with Philip Kotler
|
17:00
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17:10
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Digital Asia 2014 Presentation
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17:10
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17:30
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Announcement of AdAsia 2017
Closing Ceremony
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17:30
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Close of Day 4
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19:00
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Farewell Party
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Speakers might be changed without notice
